You Define Strong.
At first you might be tempted to dismiss those three words as another fitness mantra. But think about it for a second. How many parts of our lives are defined by matters outside our control? In both our careers and our home lives, we are often acting or reacting based on the ground rules set by someone else. Even at the gym, you may be following a protocol created by a larger entity.
But at Fit.Life you’ll find the tools you need to support your own endeavors. Whether you love the treadmill, yoga, CrossFit or Zumba, the Fit.Life team just wants you to get moving. Paleo, Weight Watchers, Zone, vegetarian – Fit.Life embraces the choices you make that lead to a healthier, stronger you. At Fit.Life, you define strong.
Leading the Fit.Life team are Greg Swafford and Jamie Free. By combining their years of fitness and nutritional coaching experience, they’re able to provide extensive knowledge for any approach to a healthy lifestyle.
Jamie Free: Fit.Life is more than your average health and fitness website. It is a movement that Greg and I have started that ties every aspect of your health – workouts, nutrition, motivation, and lifestyle – together under one umbrella. Just think of it as all-encompassing and not just for one type of reader.
Greg Swafford: Fit.Life is a health and fitness brand, aimed at creating a national health and fitness movement. We wanted to create something that would empower and inspire people to take control of their health through providing them with education, motivation, and other tools they’d need to “define strong.”
TB: Who do you hope to reach with Fit.Life?
JF: People who want to be part of something more than just gyms or working on nutrition. There is no bias here. We want fitness to be more than what one person thinks. Its about what gets YOU going. CrossFit, Zumba, Bodybuilding, etc. – if it gets the world healthier, it’s what we want. There is no judgment passed by us.
GS: We really want people to help promote wellness within their micro-communities (households, work, churches, etc) by sharing the Movement and challenging people to join by sharing the Fit.Life Pledge on the website. By signing the pledge, you’re making a commitment to start working a little harder and living a little healthier everyday, knowing that you’ll see benefits in all areas of your life, not just your waistline.
TB: In what ways does Fit.Life promote a healthy lifestyle?
GS: There are two distinct halves of Fit.Life. The first is the apparel line. All of our items are meant to serve as a motivator and a reminder of the commitment that you made to yourself to live a “Fit.Life.” We want our merchandise to be something that inspires people to push a little harder every time they put it on. The second half is the website. It’s our education platform where we have a constantly growing/evolving bank of articles from coaches, trainers, and instructors from across the country. Topics are broken down into 4 categories: Fitness, Nutrition, Motivation, and Lifestyle. We want people to be able to educate themselves and take control of their fitness journey.
JF: The great thing is the appeal. There’s something for everyone, any age, any gender. I’m also planning to use my experience in nutritional coaching to address issues such as diabetic and bariatric patients. Juvenile diabetes is a serious issue.
TB: What inspired the start of Fit.Life?
GS: Fit.Life was sparked through the desire to educate and inspire. We want you to have a constant reminder that we’re all stronger than we think we are. We understand that it’s hard to stay focused and motivated, but our goal is to be there to help keep you moving forward. Fit.Life is the epicenter for all things health and fitness, and we’re here to be your source for the cutting-edge, the tried-and-true, and all things in between. Fit.Life is all about empowering you to take control of your life, your health, and your journey because, at the end of the day, our goal is to help you “define strong.”
JF: When Greg brought the idea to me, I got goose bumps. I have been doing motivational speaking and daily quotes for the past 3 years, so the opportunity to be a catalyst for change was exciting to me.
JF: My hope is to create hope. I want to be able to have a presence that is motivating and creates the opportunity to help people be healthier and happier. Philanthropy will be a huge part of Fit.Life as well. We just are creating a platform for everyone to get personalization without having to be next to a nutrition coach or trainer all the time.
GS: We’re going to keep growing and keep finding ways to innovate and inspire. Our goal is to become the go-to brand in fitness for education, nutrition, workout planning, and apparel. We’ve got a lot of cool things in the works.
TB: Your advice for someone just starting to adopt a healthy lifestyle?
JF: Have a support system that holds you accountable. You will have setbacks. You may not immediately succeed. Accountability is the #1 reason for success or failure. If you surround yourself with support, you will have mechanisms built in for your success. It’s also important to set intermediate goals to track progress. If you attempt to jump to the top of the mountain without finding a few footholds, you will fall and be too discouraged to get back up.
GS: Two simple phrases from my former coach come to mind when I speak to someone who’s just getting started. “Little things make big things” and “keep moving forward.” The first is to serve as a reminder that getting healthy is a process. It takes attention to the details to get the results that you’re looking for. Consistency is the key and if you can keep stringing together a series of small victories, you’ll see the big picture getting clearer. The second phrase, “Keep moving forward,” is the motivator. You’ll fall down, you’ll backslide, you’ll over indulge on a cheat meal, and you’ll skip a workout. Everyone’s been there and everyone does it, but that’s not an excuse…it’s a reminder that you can make mistakes without being a failure. No matter how hard it gets or how many mistakes you make, keep moving forward, keep winning the small victories and you’ll find yourself accomplishing things bigger than you can imagine.